The Norman is located near the popular Rothschild Boulevard, the first boulevard of Tel Aviv. By day, Rothschild is a commercial center with major financial institutions along the street, while at night it is bustling with diners and party lovers and is a place to see and be seen. Converted from two historic buildings in the heart of the White City. ‘, UNESCO Tel Aviv Heritage Site, The elegant property consists of 30 bedrooms and 20 suites, including two penthouse suites.
The architecture was created by the visionary firm of architects who delivered and preserved the original building while remaining true to the Bauhaus character of the area, with the interior design of David d’Almeda Masquerade. Original Israeli artwork will appear in all public areas, its guest rooms and suites, ranging from classic oil paintings, unique sculptures and unique prints that D’Almeda defines as “The animals the essence of Israel and its unique culture through many mediums.”
A resident treasure is available to offer insights into the artwork displayed throughout the building. In addition, the hotel offers personalized tours of local galleries and artists’ studios, combining regular art exhibitions and events taking place throughout Tel Aviv.
Collaboration between lifelong friends Omar Shadmi Muller and Daniel Tzur, ALENA at The Norman presents a new concept for a destination meal that enhances Europe-inspired favorites with Mediterranean and Galilean blossoms. After rising through the ranks of world-renowned cuisines – including the Barbary and River Cafe (London), Pauli Sal (Berlin) and L28 (Tel Aviv) – the pair of chefs created a menu that demonstrates a vibrant but balanced fusion of contrasting cooking. Techniques, local food traditions, and the constant vigorous conversation they share. At ALENA, locals and guests alike enjoy al fresco dining on the charming terrace, the serene breeze of the beautiful dining room or private dining room for a more intimate atmosphere.
Designed with meaningful conversations in mind, featuring works of art by Siglid Landau, the library bar at The Norman presents the perfect meeting place for hotel guests and locals alike. The drinks staff at The Norman, led by award-winning sommelier, Shira Sidon and mixologist Karin Tair, provide an extensive list of wines, spirits and spirits and cocktails.
The concierge team is available 24 hours a day to share their unique knowledge in advising on customized experiences such as balloon tours and vineyards, visits to a private art gallery and an experiential meal. This allows guests to experience the true feeling of Israel and provide insight into this unique destination.
The roof of the hotel provides an oasis of calm away from the hustle and bustle of the busy city. Guests can enjoy the charm and beauty of Tel Aviv while relaxing in the infinity pool or indulge in a relaxing massage in the third-floor wellness area. Guests of the hotel suites also have the option of in-room treatments to create their own relaxation shelter.