The DAZN Group sports streaming outfit has launched a new ‘innovation center’, DAZN X, following the acquisition of Texel, which is based in Israel.
DAZN says that DAZN X was born following the acquisition of the innovation company for video streaming, which employs 50 people in Tel Aviv. DAZN X will operate as a global business unit in all of DAZN’s core markets.
The Texel team will join DAZN X to work alongside DAZN’s existing technology and product teams.
DAZN says the new unit will focus on developing interactive and engaging content layers for fans as part of its sports streaming service.
She said her subscribers will soon be able to talk, share, shop and play with their friends and communities while streaming live sports content, thanks to innovations in the pipeline.
Texel, founded in 2016 by Amir Segev, formerly of Verizon, Harmonic. LiveU and Kaltura employees, and Guy Zisman, a former co-founder of Groovideo and a former employee of Wochit and Seambi, are focused on Engagement Cloud, a video cloud engine focused on providing tools for engagement and customization capabilities.
Shai Segev, co-CEO of DAZN, said: “We are here to revolutionize the experience of watching sports by making it more exciting, more sociable and fascinating. Our acquisition of Texel and the launch of DAZN X significantly accelerate our strategy and position us as the world’s leading sports innovator. ”
CEO and co-founder of Texel Segev, said: “DAZN shares our vision to redefine the viewer experience by delivering richer, more relevant and interactive content. We have tremendous motivation when we join the fantastic teams at DAZN to innovate and reshape watching sports for the better. “
Zisman, CTO and co-founder of Texel, said: “DAZN subscribers can expect to enjoy a seamless multi-screen experience, delivered by our powerful cloud-based proprietary engagement technology.”